Digital Content is a huge part of our day to day life. It’s almost impossible to avoid in our ultra connected society. The daily internet stats around it are mind boggling. As at Dec 2018:
- Every day around the planet some 4.1 billion of us are logging online to use the internet.
- Over 95 million photos and videos are shared on Instagram daily.
- Over 4 million blog posts are published every day.
- Over 500 million tweets are sent every day.
Visit the internet’s live stats for a true peak at the numbers involved.
Digital Content helps keeps us entertained and informed. Content will answer our questions, will spark a debate, will set someone free, make us smile &/or make us weep. Great digital content will make our decisions, facilitate our every habit online from the sweet to the not so savoury and much, much more.
As a digital marketer, start-up or business owner of any size, creating beautiful content will help you attract, engage, and delight audiences, bringing new customers to your site, and ultimately, generate revenue for your company.
To be blunt if you own a business or a website and are not creating digital content, then you’re doing it all wrong. That’s why we’ve compiled these 7 steps to successful digital content creation. Although some of these steps may not be applicable to all types of digital content, they will see in on the right path to a meaningful content strategy and creation pathway.
1. Identify your target audience.
Creating fund and engaging digital content is great but if you don’t know who you’re creating for there’s a chance they won’t like if and when they see it. An essential part of digital content strategy is to first identify who your key audiences are and what makes them tick. Posting cute fluffy kitten images is all well and good but if you’re running a camping store then it’s probably not going to connect with your desired response.
2. Understand why you’re creating the digital content.
Different types of content work best for different purposes. By determining the purpose at the beginning of the content creation process, you can improve the likelihood that your content will achieve the desired results. Are you looking to boost your site’s SEO? Perhaps long format articles outlining your expertise are a the content of choice here? Want to demonstrate your companies abilities? Perhaps creating case studies of recent projects will be best?
3. Create useful, quality content.
This flows directly from the previous comment. Digital content creation, for sake of content creation will never work. It’s gets super boring, super quick! Every piece of content you create, be it an Instagram post, YouTube video or blog must be both relevant and useful to your target audiences. Creating something they would want to keep, use or share will help build your trust online, extend your natural reach and build a sustainable social media community.
Play around with your content creation and have fun with it. People are 80 percent more likely to read content that has coloured visuals. Infographics are 3 times more likely to be liked and shared compared to any other type of content on social media. According to a study by MDG Advertising, content paired with captivating images gets 94 percent more total views on average than those without. Or to take your content strategy to the next level by utilising video. According to a recent Renderforest survey, 78% of users got more traffic to their website after using videos. It’s the main reason we exist as an agency is because people now see, more than ever, video production is critical to your digital content strategy.
5. Always consider your SEO keywords
SEO and content creation linked inseparably SEO and content creation linked inseparably Digital content creation drives SEO Don’t just guess your keywords for your content strategy, let them dictate your digital content strategy. By combining your content and search engine optimisation (SEO) strategy you can be sure the content created is working for you on multiple levels ad helping you achieve greater visibility on your search rankings. An active SEO strategy will help you find the right types of content to create for the right audiences and vice versa. Create keyword rich articles, image tags and meta data to ensure the content your create is seen and attracting the relevant audiences to your site.
6. Share through your owned channels.
Once you’ve created your useful digital content don’t just publish it once. Promote content through each of your owned channels such as you social media communities, blogs, and emails. Sharing different content on each of your social networks will expand your brand’s reach and add scale to your digital marketing campaigns. Schedule it for today before repurposing and reposting again and again for as long it remains relevant. Make your content work for you tweaking it to fit relevant social media channels. Tailoring it slightly to adjust for people’s consumption habits on the social media of choice and hooking people back to your original source of content. Regularly creating unique digital content will give your customers and those search bots a reason to return again and again.
7. Track & Learn.
Now your newly created digital content is out there for all the world to see it, Track and measure the impact through your analytics. Go beyond the standard page views and begin to evaluate online behaviours of your audiences to better understand who is viewing specific pieces of digital content. Consider tracking your sources of traffic, your keyword positions and search rankings. We use sites like MOZ and Small SEO Tools to track our keyword rankings. This provides transparency for our clients and allows them to watch in real time as we boost their SEO positions online through content creation.
Marzipan Media are Sydney based, digital content agency focused on one thing; producing engaging online content for our clients in Australia and beyond. If you’d like to talk more about your digital content strategy get in touch today.