Analysing your competitors in the market can be great exercise to help surface opportunities for your brand.
Keeping an eye on the competition can provide insights and inspiration when planning your 2020 marketing campaigns be it social media marketing, search or display advertising. What resonates with their audiences, what strategies can you see that are in play. Which digital content channels seem to work best for them?
Sometimes it’s easier to see what other people are doing and use the example to highlight what’s working and what’s not for your ow business or start up. It will help you identify digital marketing strategies that you might not have been aware of but also identify ones that you know won’t work for your own brand.
Keeping the balance right is key here. Being unique and authentic to yourself is ultimately a stronger look, especially when working on social media.