Australia's bushfires showcase the power of social for good.
Happy New Year!
We’re so excited about the prospects of another fantastic lap around the sun. Sadly in Australia it hasn’t been a great start to the year with all the devastating bushfires across our beloved land. Like many we’ve been blown away by the absolutely devastating loss of wildlife, communities, and lives that has occurred.
Through the hard times we’ve seen some great examples of communities coming together and also the power of social media and grassroots apps being used for the greater good.
Some amazing initiatives that have blown us away include:
@buyfromthebush A showcase of beautiful things to buy from rural communities facing drought.
@spendwiththem by @turiapitt and @graciemcb. A hub through which fire-ravaged towns can showcase their wares for sale. Purchase incredible products to keep the businesses and economies of these damaged areas ticking over.
@emptyesky A movement of foodies + adventurers supporting local businesses affected by the #australianfires.
www.itsmyshout.com.au An online platform which lets you pay for virtual products to support businesses in East Gippsland, Victoria impacted by the lack of tourism amid the bushfires.
@social_for_goodness An insta auction which raised over 12K for the NSW and QLD fires and continuing to use the power of social media for good.
Let’s not forget former client and all round legend Celeste Barber’s global campaign which raised a whopping $45,789,348 and counting!
If you have created, led, participated, donated to or shared any campaigns supporting fire impacted communities, THANK YOU. Sadly, there are still fires burning and communities to rebuild so please keep on giving and supporting as much as you can.