Instagram Live is becoming an increasingly effective channel for reaching your audience in these strange socially distant times.
On Instagram, Live videos are given top priority in other people’s feeds. So if you’re looking for a way to get noticed and beat the algorithms, look no further.
But there are no retakes on Instagram Live, which can make your first broadcast feel seriously daunting. Fear not, here’s some quick tips to help you get the most of the experience for you and your audience:
1 – Test your sound and video quality. Make sure you’ve plenty of phone battery, natural light and a quiet (ish) space to present your story.
2 – Find your purpose. Your Instagram Live broadcast should bring viewers something extra special that they can’t get from your regular Instagram account.
3 – Tell people upfront what to expect. Why are they watching and what are your call to actions. Follow me for me, view our blog, purchase today etc. It’s a good idea to give your followers a few moments to join before jumping right into the focus of your live session, so consider having a holding screen or making some small talk for a minute or two.
4 – Relax and be yourself. Your followers chose to follow you. They’ll be kind, so engage, give shoutouts to followers and respond to questions. You can also mute any trolls from commenting it’s getting weird. Instagram Live allows your audience to submit their comments and questions in real-time, making it one of Instagram’s most interactive video platforms.