Pantera Press Australia
May 08, 2019
Marzipan Media were engaged by Pantera Press Sydney to launch the new imprint; Lost the Plot. We created two new websites, devised the digital marketing strategy and executed on the digital, search and social media marketing campaigns. We also undertook a full PR and influencer campaign utilising influencer marketing and traditional PR to ensure maximum reach and drive awareness. Our launch event for the imprint was well attended with over 120 people, selected specifically due to their reach and connection with the arts and culture influencer scene.
Fun, fierce and factual – Lost the Plot aspires to spark change with innovative projects that enable the next generation of voices and artists to be heard. The books tackle topics that affect and engage the next generation of readers leaders while cutting through the bullshit.
Partnering with artists, designers, photographers and illustrators, Lost the Plot books are both beautiful and stimulating. Packed with content that entertains, provokes thought & debate, or simply makes you laugh like Dr. Hibbert. See the site here.