The Royal Botanic Garden in Sydney is Australia’s oldest scientific institution and a much loved public garden in the heart of the thriving city. A space layered with history and stories but faced an increasingly deteriorating website, an ageing CMS and a website falling below government best practices in terms of usability of accessibility. Marzipan Media are prequalified for digital and communications services under the SCM2701 scheme as such we’ve continued to play an important role in the creation of keystone digital content at the Garden including website design, social media management, search campaigns, video production, and information architecture design.
We worked in house as the key project manager to produce the brand new website built for this beloved green space and it’s four sister sites. From creation of the brief, tendering the project and managing suppliers, we produced a brand new suite of brand content and a mobile app for the website that launched in Spring 2017, on time and on budget.
The website design and development project saw a great deal of internal stakeholder management and education to highlight the benefits of content first strategy placing imagery and video at the cornerstone of the new, fully responsive site. This design will provide the Garden with an image led tool for sharing its stories for the first time it’s 200 year history.
The final stage of the project saw a multi layered content creation strategy, produced by Marzipan Media to allow fresh photography, video and drone footage to showcase this exceptional place. Local brand photographer, James Horan & his team were brought in to shoot fresh brand content for the Garden, presenting the new website in the best possible light.
Elsewhere we are proud to have produced new video content for the Garden to showcase the brand new Calyx building, the magnificent Vivid Event and some the staff at the heart of the iconic green space. In our time with the Garden we’ve trained their teams to take a digital first approach and continue to work closely with the Gardens for major digital content projects.
In 2020 we will be connecting Salesforce as their primary CRM, conducting training and stakeholder management along the way to ensure the project is a success.
Royal Botanic Garden Sydney
May 09, 2020