Snowtunes – Digital Marketing Campaign

About This Project

Snowtunes is Australia’s only snowbound music festival. Offering snow-goers the ultimate music festival experience at the base of the Snowy Mountains!

Now in its third year the festival organisers came to Marzipan Media to execute a paid social media and search campaign to drive sales while growing their online community. We’ve since ran it for three consecutive years increasing sales along the way. With a  focus on Gen Z audiences we created a social media campaign that included Instagram, Snapchat, Facebook and Search to create urgency and a sense of missing out. The festival plays host to a number of local and international artists who go behind the campaign and shared news of the line up to help increase awareness and ultimately ensure this was another sell out year for Snowtunes Music Festival.



Digital Marketing, Social Media
Content Marketing, Remarketing, Search, Social Media Marketing