College of Therapy Yoga
July 25, 2019
The College of Therapy Yoga are more than a nationally distinguished yoga training college so it’s only fair they needed more than just a website. Marzipan Media have been proudly supporting the institution with their digital marketing, Adwords, social media and video production since 2017
Starting with a brand new, fully responsive website designed in WordPress, we rolled into video production and a PR campaign to highlight the new course intake. Every new website we design and build comes with 4 weeks SEO services included to ensure a new site is ranking on Google and performing as it should. But creating content is never done just for the sake of creating digital content. The content we’ve created is designed with SEO and conversion in mind. Our Websites are fast and mobile responsive, the videos produced, provide detailed information about course enrolment and our PR campaign was targeted to insure maximum reach of audiences.
Until recently we’ve continued to support the college with Adwords and social media marketing campaigns to ensure that each course is full and the business meets its sales objectives. Starting from scratch ensures we can build in tracking measures from the get go so every dollar spent on SEM campaigns is accountable and tracked throughout the customer journey.