Royal Botanic Garden
Digital Content Creation // Social Media // Digital Marketing
The Royal Botanic Garden in Sydney is Australia's oldest scientific institution and a much loved public garden in the heart of the thriving city. A space layered with history and stories but faced an increasingly deteriorating website, an ageing CMS and a website falling below government best practise in terms of usability of accessibility. Marzipan Media supported all things digital at the Garden including social, search, video production, and digital marketing strategy.
Royal Botanic Garden Sydney
2017 - 2018
Digital Marketing & Video Production
Marzipan Media worked in house as the key project manager to produce and manage brand new website build for this beloved green space. From creation of the brief, tendering the project and managing suppliers, to produce a brand new suite of content for the website launching in Spring 2017, on time and on budget.
The website project saw a great deal of internal stakeholder management and education to highlight the benefits of content first strategy placing imagery and video at the cornerstone of the new, fully responsive site. This design will provide the Garden with an image led tool for sharing its stories for the first time it’s 200 year history.
The final stage of the project saw a multi layered content creation strategy, produced by Marzipan Media to allow fresh photography, video and drone footage to showcase this exceptional place.
James Horan & his team were brought in to shoot fresh brand content for the Garden, presenting the new website in the best possible light.
Elsewhere we are proud to have produced new video content for the Garden to showcase the brand new Calyx building, the magnificent Vivid Event and some the staff at the heart of the iconic green space.
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