Digital Marketing // Social Media
Snowtunes is Australia's only snowbound music festival. Offering snow-goers the ultimate music festival experience at the base of the Snowy Mountains! Now in it's third year the festival organisers came to Marzipan Media to execute a paid social media and search campaign to drive sales while growing their online community. We've since ran it for three consecutive years increasing sales along the way.
Marzipan Media took control of their Facebook and Instagram accounts, managing the day to day organic posting alongside the paid digital campaign. Through our understanding of their audience and social sales campaigns we’ve been able to ensure Snowtunes reach it’s sales goals of another sell out event.
Content has been a mix of video work, galleries, influencer shares and cross promotion all of which have been boosted with sales messages aimed at their audiences made up predominantly of millennials.
The Snowtunes Facebook page has surpassed 15,000 highly engaged followers and will provide an ongoing community for which the festival can continue to maintain a relationship for future events.
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