Clients
Tasmania's North West
Tasmania social media
Tasmania's North West
Social Media Marketing
Description
We are thrilled to be working with Tasmania's North West managing their organic and paid social media channels. In a region that’s home to breathtaking scenery, unbelievable history, gourmet produce and the world’s cleanest air, there’s no end to the experiences on offer, and all of them are just a short trip away. Marzipan Media provided social media marketing and Adwords services to promote the region.
Project Info
Date
2017 - 2018
Category
Social Media Marketing
Our social media strategy it based on utilising user generated content, influencer marketing and paid social advertising to promote this spectacular corner of the world. This approach to social media aims to stimulate positive conversations about Tasmania’s North West across key social media platforms of Facebook, and Instagram.
Putting these strategies in place we have been able to produce a substantial increase in engagement, likes, and hashtag usage in just a short period of time.
Drawing on our experiences with other iconic tourism destinations we were able to demonstrate a positive rise in performance metrics across all digital content channels. Engagement for the brand rose 400% in the first month across Facebook and Instagram. Likes increased by over 60% on Instagram alone.
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