30 Sep What’s New at Marzipan Media
Well, it’s been a weird little while for everyone but we’re proud to say we’ve been soldiering on in the face of it. This digital agency will not be beat : )
The pandemic provided a great opportunity for The Royal Botanic Garden, Sydney to update some of its critical information architecture. We helped them install and set up Salesforce to create a single point of reference for their customer records management. The project saw us create custom APIs to connect their Kentico website, Campaign Monitor and Wi-fi landing pages into Salesforce. We washed and cleaned close to half a million customer records to ensure that when they’re ready to switch on the CRM they’re starting with the best possible data sets.
Furthermore their communications will be looking better than ever with a fresh suite of email templates that have been designed to engage their audiences and prompt action. Keep an eye out for the newly design emails in your inbox today. Just another example of our ongoing relationship with the Garden’s. One of our most loved spaces in Sydney.
See some of the other digital content we’ve created here.
Search Engine Optimisation
We’re excited to welcome the Nepean Health Hub on as our newest SEO customer. The newly launched website is built in WordPress which we love to work with. We’ll be applying our tried and tested white hat techniques to ensure the site ranks for its chosen keywords. We’re conducting a full SEO review and then executing a four week run of optimisation and link building. This will lay the foundation to our upcoming Adwords campaign that launches in a few weeks.
Having a site that has been fully optimised for search engines will ensure the cost per click campaign is priced low and quality scores are high. Meaning their SEM campaign will provide more results for their budget.
You can visit the Nepean Health Hub here.
Swarovski Crystal Lovers
Last month we launched the Crystal Lovers mini site for Swarovski. The site is full of interactive html games designed to educate and entertain. The Crystal range is based on the Aussie outback and our games and the 3D world they inhabit have been designed to reflect that. Have a play here: Swarovskicrystallovers.com.au